# Pastebin lVBf6hTr
Very interesting book on human-computer interaction! 

> It is generally understood that certain graphical elements (like pictograms) often contain cultural elements in the form of people, places and things [2], but there are many questions on how people perceive these graphical elements [3] – especially from the perspective of culture. The mental model of an individual depends on the prior knowledge and experiences [5, 6]. Nisbett et. al studied the influence of culture on how people perceive photographs, and they found that there is a significant difference in the way Americans and Japanese perceive photographs [7]. A study by Peesapati et.al [8] studied the influence of culture on how Indians, Americans and Chinese perceive certain culturally relevant photographs and their study revealed that culture has a role in emotional and cognitive processes around picture perception. “There is no denying that culture influences human-product interaction” [10]. As icons provide a majority of interaction points on a user interface, cultural effectiveness of icons is an important aspect to consider when designing user interfaces for a multicultural user base.

Emerging Research and Trends in Interactivity and the Human-Computer Interface
by Katherine Blashki; Pedro Isaias
Published by IGI Global, 2013