# Pastebin 1SeO7sez
"The placeholder attribute represents a short hint (a word or short phrase) intended to aid the user with data entry when the control has no value. A hint could be a sample value or a brief description of the expected format…The placeholder attribute should not be used as an alternative to a label. For a longer hint or other advisory text, the title attribute is more appropriate.

Note: These mechanisms are very similar but subtly different: the hint given by the control's label is shown at all times; the short hint given in the placeholder attribute is shown before the user enters a value; and the hint in the title attribute is shown when the user requests further help."